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New Fire TV Interface

First Look of the Upcoming New Amazon Fire TV Interface


Amazon has just updated their Fire TV developer documentation with more specifications for developers to follow to ensure their apps display properly on the upcoming new Fire TV interface. In doing so, they’ve added new screenshots of the upcoming interface which give us our first look at what the new Apps section looks like.


This first new shot of the new interface appears to be an app discovery screen for featured apps. On screen are three rows of apps listing Editor’s Picks, Best New Apps & Games, and Trending apps. The upper third of the screen seems to be dedicated to displaying information about the app that is currently highlighted. This seems to be a common UI element that was also present on the previous screenshots of the new interface. I imagine that, if you were to scroll down the screen to other rows that are currently off-screen, the upper third would continue to show information about the item that is highlighted. Meaning, scrolling down would not cause the upper third to scroll away.


Amazon has provided the above image of all the possible overlays that might appear on top of an app’s icon. When apps are downloading or installing, it looks like that will be indicated on the app icon, similar to how it is on the current interface. However, what’s new are the icons in the upper left corner indicating that an app is NEW and/or UHD. It’s possible other indicators, in addition to the two shown, will be displayed. Lastly, a cloud icon in the upper right probably indicates the app has been purchased/downloaded in the past but is not currently installed on the device.


Next we have a look at what the app information screen will look like. Note that the image above is just a mockup using the Amazon Music app for demonstration purposes and that Amazon will not actually be charging $4.99 for their music app. A background image of the app, with relevant text about the app, are the prominent elements on the screen. In the center is a row of screenshots and trailer videos for the app, and below that we see a row of related apps with the label “Customers Also Bought.”


The last new shot we have is a look at what a featured video may look like on the device’s Home screen. This image indicates that when a video a is playing, it will cover the static image banner ads and navigation menu that are at the top of the screen. There is a “Learn More” button that presumably takes you the the info screen of the video or app being featured. The 5 navigation dots, which weren’t present in the previous shots of the Home screen, seem to indicate that the large featured banner will slide through several images and/or videos.

This new interface will be arriving later this year to all Fire TV devices through a software update. The Amazon Fire TV Stick 2 and Fire TV 2 will receive the new interface first, followed by the 1st-gen Fire TV and Fire TV Stick.

Source: AFTVnews